• Adweek, Sunday, November 8, 2009 9:52 PM

With Strategy Room, a Web video "network" that produces eight hours of live programming each weekday, Fox News is trying to catch up in the digital world. This past September, FoxNews.com's audience had nearly doubled, but it still trailed rival CNN by over 8 million users.

Born as a wall-to-wall political channel during the presidential race, Strategy Room is an experiment that clicked. Live Web video has been fairly limited, but Strategy Room has a fully programmed lineup, including a regular entertainment show, a health series and a business hour. In September, Strategy Room averaged 28,000 viewers per day, with viewership spiking around midday.

Next up: A new live chat functionality that producers can turn on and off. Also, producers will soon be able to post episodes and short highlights of shows almost instantly, and users will be able to catch up on segments that interest them during Strategy Room's regular eight-hour schedule.

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