• The Hollywood Reporter, Sunday, November 8, 2009 9:56 PM

Fox is hoping to boost the value of its upcoming DVDs with FoxPop, which makes its debut Dec. 1. With a free downloadable app for Mac, PC or iPhone, users can get a constant barrage of facts, photos, games and trivia questions on a second screen related to the movie they are watching on the first screen.

FoxPop is the result of a partnership with Spot411. It works by "listening" to the audio of the movie and, within a few seconds, syncing to the exact moment in the movie. Fox isn't charging extra for FoxPopized movies, but believes it will make money with e-commerce and marketing opportunities. For example, an iTunes purchase function allows users who hear a song they like while watching a movie, to buy the music with a click.

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