• PCWorld, Tuesday, November 10, 2009 3 PM

Apple isn't the only company churning out apps these days. Amazon just released a Kindle for PC app, available as a free download for Windows 7, Vista, and XP. Similar to the Kindle for iPhone app, Kindle for PC syncs a consumer's Amazon e-book downloads, and shows them on their computer for convenient reading either when they're away from their e-book reader or don't own one. Amazon also says a Mac version is "coming soon." "Though not necessarily revolutionary," PC World says "the Kindle for PC app does the job." By offering additional portability, Amazon's broader aim is to dissuade e-book users from adopting competing technologies. Yet, argues PC World: "Until Amazon loosens its DRM and embraces the burgeoning ePub standard, the company may experience roadblocks as e-book readers evolve."

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