Current TV, the cable channel founded by former Vice President Al Gore, is shifting toward a more traditional content strategy, with plans to run 30- and 60-minute programs. The revamp includes
the elimination of 80 full-time staff positions.
Originally positioned as a showcase for short-form, user-generated content, Current will continue to generate some in-house material. COO
Joanna Drake Earl says the channel plans to run more themed compilation shows rather than run blocks of standalone viewer submissions. User content presently accounts for about 30% of Current's
programming.
The company says it will be putting more of its resources into licensing and acquisitions. Earlier this year, former MTV president Mark Rosenthal was named CEO of Current
Media, replacing founding CEO Joel Hyatt.
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