Down Under is Over International advertising is frequently reported, but here’s a continent rarely heard from. The Commercial Economic Advisory Service of Australia published data recently
that show advertising in Australia increased 9.7% last year. Some of the media numbers are:
- Television advertising expenditure rose last year 11.9% to $2.7billion
- Outdoor advertising
showed the biggest growth with the inclusion of overseas players, increasing 43% to $444.38 million
- Movie advertising grew nearly 18% to $69.29 million in 2000
- Newspaper advertising rose
9.2% to $3.3 billion
- Classified directories remained steady, climbing 0.35% to $978.2 million
- Magazines were up 9%
- Radio was up 6.2% and
- Rural publications up just 0.09%
- Business publications fell back 6% to $155.18 million
Mr Holt, of the Advisory Service, predicted a gloomy outlook for this year and into 2002 with advertisers cutting back their budgets
or diverting expenditures into promotions and direct marketing.
Read more here.
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