DoubleClick and MessageMedia, a provider of permission-based, email marketing and messaging solutions, today announced that they have entered into a definitive agreement for DoubleClick to acquire
MessageMedia in a common stock transaction valued at approximately $41 million.
The acquisition will broaden DoubleClick's client base as well as provide the company with a licensed software
solution.
MessageMedia provides marketers with a variety of email marketing solutions and services, including its M3Platform, a full service e-messaging solution, and UnityMail 4.0, an award-winning
licensed software. MessageMedia's e-messaging solutions deliver over 100 million emails per month for more than 310 leading marketers including Cisco, E*Trade, Columbia House, Intuit, Starwood Hotels,
Fleet Boston Financial, and Bluelight.com. DoubleClick currently delivers over 600 million emails per month for over 240 clients including Procter & Gamble, J.Crew, The Wall Street Journal Online, and
Virgin MegaStores.com.