• Ad Age, Thursday, November 19, 2009 10:36 AM

An Atlanta federal judge said yesterday that he could find no evidence that the Verizon "There's A Map For That" ad campaign is inaccurate, and he refused AT&T's request to force Verizon to take the commercials off the air, Rita Chang reports.

The spots show two maps. One shows Verizon's 3G coverage blanketing the country; another depicts AT&T's coverage as sporadic. AT&T says white space in the map suggests that it offers no coverage at all in those areas.

"I think Verizon Wireless was using a technical argument, while AT&T was making an argument about perception," wireless consultant Chetan Sharma tells Chang. "From a legal perspective, the technical argument is stronger."

AT&T will have another shot to make its case in a hearing scheduled for Dec. 16.

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