Yes, it appears, in what is no doubt a rare dose of
good news for writers who write very tightly. A new study from Weber Shandwick claims that while
about 75% of Fortune 100 companies have Twitter accounts, many are not being utilized and few are using the medium correctly -- retweeting relevant posts, using hashtags and things like that.
"Twitter is so popular because it's so personal and so direct; give one person the keys to your brand's castle, and they'll go out and connect," Chris Dannen
suggests. But, he writes, "don't feel bad if your company hasn't yet found that person. It was big news
when Twitter itself hired an outsider who got Twitter."
In a Forbescommentary, meanwhile, Charlotte Dunlap writes that "CIOs should
consider deploying a secure social networking strategy similar to corporate e-mail." The vp of research Synergy Research Group says "businesses should share information over an enterprise
collaboration platform, and leave Twitter to Oprah Winfrey and Ashton Kutcher."
advertisement
advertisement
Read the whole story at Fast Company »