WeatherBug on Wednesday said Rich Spaulding joined the firm's parent company AWS Convergence Technologies as its first chief financial officer. Spaulding previously served as SVP and CFO at ePresence,
a security and identity management services company. WeatherBug also named Pete Celano to the post of VP-Marketing for its consumer division, a newly created position. The Gaithersburg, Md.-based firm
also expanded its ad sales operation creating new offices in New York and San Francisco. WeatherBug ranks as the 18th largest online media property, according to comScore Media Metrix.