• June 4, 2001

According to the latest report from Nielsen//NetRatings, the world's fastest growing Internet audience measurement service from Nielsen Media Research, ACNielsen eRatings.com and NetRatings, Inc., traffic to BMWFilms.com for the week ending May 27 spiked 55% as surfers logged on from home to view original short films in streaming media featuring BMW vehicles.

Traffic to BMWFilms.com soared to 214,000 unique visitors, compared to only 138,000 surfers the previous week, making it one of the fastest growing domains. Males comprised more than 68% of the audience, with 33% of the surfers falling between 35 to 49 years old. On average, surfers spent more than six minutes on the site.

"BMWFilms.com is a good example of the blurring lines between entertainment and advertising," said Jarvis Mak, senior Internet analyst, NetRatings. "The site combines Hollywood's intense car chase scenes and Internet video to deliver a new spin on product showcasing."

"The films are marketed online via streaming outlets and on cable television, attracting consumers with high-speed connections. Since the majority of broadband surfers fall into income brackets of $75,000 and higher, BMW zeroes in on their target market," he continued.