• Brandweek, Sunday, November 29, 2009 8:19 PM

Publishers of editorial content have included tags that let readers retweet, Digg or add stories to their Facebook page. Soon, that same functionality will apply to ads.

Federated Media has announced a deal with TweetMeme that will let marketers attach a retweet button to their ads. Digg, which has run Diggable ads on its homepage since August, is planning to export those ads to other Web properties in 2010. AdMob, the mobile ad network currently being acquired by Google, is in the process of adding hooks to video ads that would let users share an ad they like on Facebook or Twitter.

Advertisers are excited by the idea of having retweetable ads, but to make it palatable to the public, it may need some social cachet attached to it.

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