MediaPost Communications, an integrated publishing and content company and publisher of
MediaDailyNews, and the Interactive Advertising Bureau, the online advertising industry's trade
association, today announced the launch of the Interactive Advertising World Conference & Expo, to be held September 20-21.
MediaPost and the IAB have joined forces to mount the new show,
bringing together MediaPost's annual "Forecast" conference, now in its fourth year, and the IAB's "Advertisers Forum," which launched in September 2003. The only industry conference designed to
attract senior executives from leading advertisers, agencies, and media companies, the Interactive Advertising World Conference & Expo is a featured event of the inaugural "Advertising Week in New
York City," which will take place September 20-24.
The IAWC & Expo will leverage the depth and breadth of both organizations' expertise to deliver rich and memorable content, and a bustling show
floor. The program will be designed to make the most of MediaPost's expertise in online media, advertising, and content and the IAB's relationships with advertisers and other industry players, and to
to draw a high-level audience of advertising, marketing, and media executives. Among the topics to be addressed: How search, increasing personalization, the use of behavioral and contextual marketing,
rich media ad formats, and cross-media strategies have influenced marketers' use of the Internet to reach consumers. Online creative issues, as well as the implications of media dollars migrating from
network television to the Internet, will also be addressed.
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"Combining these two cornerstone events during Advertising Week in New York City offers an unrivaled perspective for our industry's
executives who attended both MediaPost's Forecast and the IAB Advertiser Forum each September. Now attendees will have one bigger, better, and smarter event to look forward to--one that will help
them gain a better understanding of the forces at work in our industry. We anticipate that Interactive Advertising World will be the most important and influential gathering of the year," commented
Ken Fadner, Publisher-MediaPost.
"Like last year's IAB Advertiser Forum, this event will be unique because it attracts players from all sides of the decision-making table. We strongly believe
audience composition is the critical factor to a conference's success in either effecting real and immediate change or at least in influencing an ongoing dialogue. Programming, networking events--even
the trade show--are meaningless unless the right people are present," said Greg Stuart, President-CEO-IAB.
The first IAB Advertiser Forum, held last year, included executives from IAB member
companies, as well as leading brand advertisers and agencies such as American Express, Bayer, Dannon, Reebok, Sharp, Starwood Hotels, Visa, Carat, BBDO, Digitas, Fallon, Hill Holliday, Tribal DDB, and
many others. MediaPost's "Forecast," held since 2001, has attracted industry leaders including Peter Gardiner, chief media officer-Deutsch, Lisa Seward, North American media director-Fallon
Worldwide, Ed Kim, interactive media manager-Unilever, Geoffrey Ramsey, CEO-eMarketer, Andy Sernovitz, CEO-GasPedal, and Lori Wellinghof, SVP-Clear Channel.
Among the IAW & Expo sponsors are:
Advertising.com, Ask Jeeves, Business.com, DoubleClick, Eyeblaster, Fastclick, FindWhat, Google, Hoover's, iProspect, Kanoodle, Knight Ridder, Morningstar, Nielsen//NetRatings, Overture Services,
Quigo, Reuters, Revenue Science, Sage Metrics, SendTec, Szabo, Terra.com, ValueClick, Verizon SuperPages, and Walt Disney Internet Group.
The IAW & Expo will take place at the Millennium Hotel in
New York. For more information: www.interactiveadworld.com, www.mediapost.com/interactiveadworld, or www.iab.net/interactiveadworld.
--MediaDailyNews Staff Report