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Univision Launches New Ad Network

  • Mediaweek, Monday, November 30, 2009 9:23 PM
Univision is kicking off its own mini ad network, though it hopes to replicate the ad network model in the less-cluttered Spanish-language market. It has formed Univision Partner Group, a collection of Spanish-language Web sites from the U.S., Latin American and Spain.

Univision will be able to sell advertising across these partner sites, such as the entertainment-oriented The pitch to advertisers is that vertical networks offer more targeted, well-lit content environments.

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