Crosswalk.com announced significant advertising contracts and general sales produced over the second quarter, which the company projects will have a noted effect on numbers for the quarter. The
largest stand-alone Christian website on the Internet,
Crosswalk.com has continued the successful marketing of its broad targeted audience to key advertisers in
diverse industries.
Paramount TV, through L90, Inc., a leading marketing, technology, and media firm, has chosen Crosswalk.com as its primary advertising vehicle for the new primetime sitcom
"Kristin," which premiered Tuesday on NBC. With this campaign, Crosswalk.com debuted an innovative, pure branding ad type called "wild bills," an unclickable format currently running on the Entertainment Channel.
The college market has become an increasingly significant segment of advertising for Crosswalk.com during the 2001 fiscal year.
Liberty University and Nyack College are among the college clients that have recently selected Crosswalk.com as a key advertising venue. Over 30% of the Crosswalk.com audience possesses some measure
of college education, and this statistic provides colleges with a powerful, targeted advertising tool in Crosswalk.com.