Around the Net

GE Still Wed To NBCU

  • Variety, Monday, December 7, 2009 8:42 AM
Post-Comcast merger, General Electric will remain a paying customer on NBC Universal's air for years to come. The joint venture agreement unveiled by Comcast and GE includes a commitment from GE to buy $59 million a year in advertising on NBCU properties for five years. The deal is expected to close, given FCC scrutiny, in late 2010.

The ad pact also includes a provision committing GE to buy $60 million of ad time in connection with NBCU's coverage of the 2012 Olympic Games. And though Comcast will have operational control of NBC U, GE will retain certain veto powers so long as it owns at least 10% of the Peacock.

Read the whole story at Variety »

Next story loading loading..