The Wireless Advertising Association (WAA), which recently became a fully independent organization, plans to announce new draft standards for mobile and wireless advertising. The breakthrough comes
after the association's Ad Standards initiative created select sub-committees to research and develop standards in four platform/protocol areas: Wireless Application Protocol (WAP, also known as the
"Wireless Web"), Personal Digital Assistants (PDAs), Short Message Service (SMS), and Voice/Audio Portals.
The sub-committees have spent several months researching the technical and creative aspects
of advertising in this medium, soliciting input and experiences from the leading players in the field, and discussing possible standards. The result will be a first-round set of standards that will
facilitate efficient and effective wireless advertising, while maintaining consumer privacy.
The WAA will meet next at the Grand Hyatt Hotel in San Francisco on June 26th from 1 p.m. to 5 p.m. The
agenda includes presentations from committee leaders, a presentation from the Yankee Group and presentations of the standards themselves.