McDonald's will begin national advertising this month for its snack wrap -- sliced burger patty, special sauce, lettuce, cheese, pickles and onions but no sesame-seed bun. Tests began last month; the
wrap is now available in about half of McDonald's outlets across the country.
It also plans to offer a $1 breakfast menu nationally that will feature a sausage burrito, a sausage biscuit, a
sausage McMuffin, a 12-ounce coffee and hash browns. National advertising will begin in early January, according to spokeswoman Danya Proud.
Although McDonald's is the leader in the
fast-food breakfast arena, breakfast and lunch sales throughout the fast-food industry have been hurt by rising unemployment, reports Mike Hughlett, who broke the story on the $1 breakfast menu last
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