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As Pump Prices Incense Drivers, Car Makers Revive Efficiency Ads (WSJ.com)

  • , Tuesday, June 19, 2001 12 AM
In a throwback to car advertisements of two decades ago, Honda Motor Co., Toyota Motor Corp., and Volkswagen AG are all using, or planning to use, messages that emphasize how far their vehicles can run on a tank of gasoline.

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