Time Warner Cable has launched an effort--known internally as "Project Mercury"--to rename itself, an effort to differentiate itself from Time?Warner?Inc., its former parent, which spun off the cable
company last March.
Renaming itself is a delicate matter because it has strong brand equity built up in its name, with more than 14 million customers in major markets around the country,
including New York City and Los Angeles. Initially planned for the second half of 2010, the date has been pushed back.
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