The viewing audience for daytime continues its gradual decline, while Oprah Winfrey will end her show in 2011. Another talk host, Tyra Banks, announced last week that she would be leaving after one
more season. Added problems: there are fewer women, the target audience, available to watch during the day, a trend that has been building for decades.
On the upside: top performers in the
talk, soap and court genres still perform well, although most have seen declines over the past five years. Some newer medical shows, such as the syndicated "Dr. Oz" and "The Doctors," prescribe useful
advice in an engaging way. Technology is finding ways to reach women who aren't at home. TV soap actresses Crystal Chappell and Martha Byrne have launched online soaps "Venice" and "Gotham,"
respectively.
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