In conjunction with the reinvention of TEEN magazine (launching on newsstands July 3rd) the monthly's companion website, Teenmag.com, has been completely redesigned and will itself relaunch on June
25th.
The new TEEN magazine and website will focus on Shopping, Style and Celebrity, a dramatic departure from the traditional editorial formula most publishers are using to reach teen girls. In
response to a year-long dialogue about what teen girls find most appealing in magazines, the editors have integrated an "Eye It, Buy It" mentality throughout the book and website.
Every product on
every editorial page is tagged with shopping information on Why it's Hot; How to Wear It; and Where to Buy It Now. The new site will extend the "Eye it, Buy it" impulse from in-book to online by
enabling users to easily access featured looks and styles through such sections as its interactive "Style Finder" and "Try It On" sections which will break new ground and secure a firm foothold for
teenmag.com as the "Teen Internet Fashion Guide."