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MGM Debuts This TV Site

MGM has debuted a new consumer site for This TV, the digital network from MGM Domestic Television and Weigel Broadcasting. The Web site, a one-stop entertainment resource and destination for movie fans, is launching with both a national URL (www.thistv.com) and fully customizable local versions for This TV's affiliates.

Like the programming service, each affiliate website can be co-branded and includes a revenue opportunity for the local affiliate through banner ad sales. MGM said it will also work with each affiliate to devise a domain name that best suits the respective city.

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