Gallagher writes that the
leadership transition at Domino's Pizza comes at a crucial time as the company is spending a lot of money to upgrade its core products. It has invested in a more expensive sauce, upgraded its
cheese, and is brushing its crust with an herb-butter mix, as new advertising makes clear.
It's about time, says Jeff DeGraff, a professor of management and organization at the Ross School of Business at the University of Michigan. The company has been relying on a mass-market pizza with a middle-of-the-road taste. "Over the past 25 years, the palate has changed," says DeGraff. "The center has moved toward spicier fare, what would have been considered 20 years ago more exotic fare."
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