Commentary
Newspaper Numbers
- by July 9, 2001
The Newspaper Association of America (naa) reported in a recent news release that newspaper advertising expenditures for the first quarter of 2001 totaled $10.4 billion, a decrease of 4.3% over 2000, according to preliminary estimates. It was the first such decline since the first quarter of 1992.
Retail advertising showed the smallest decline, down 0.4% to $4.6 billion. National advertising was off 3.7% to $1.75 billion, and classified advertising slid 8.6% to $4.0 billion.
NAA President and CEO John F. Sturm said "Obviously, it would be hard to match the incredible gains of last year, particularly in national, which registered an 18.7% gain in the first quarter alone."
Within the classified category in the first quarter, real estate showed a significant gain of 11.6% to $745 million, whiole other categories declined; recruitment advertising was down 16.9% to $1.7 billion, automotive declined 6% to $1.1 billion and all other classified decreased 7.9% to $512 million.
| NATIONAL | RETAIL | CLASSIFIED | TOTAL | |
| 1st Quarter '01 | $1.75 b | $4.6 b | $4 b | $10.4 b |
| 1st Quarter '00 | $1.8 b | $4.6 b | $4.4 b | $10.8 b |
| Total 2000 | $7.7 b | $21.4 b | $19.6 b | $48.7 b |
You can read more at the NAA site.
