• paidContent, Wednesday, January 13, 2010 3:26 PM

Google has hired ad industry veteran Torrence Boone as managing director for agency development in North America. The search giant's relationships with top agencies have suffered since its lost its last Madison Ave. connection, Erin Clift to AOL last year. Boone most recently served as the head of Enfatico, the highly-experimental agency co-created by WPP and client Dell.

Boone is expected to officially join Google next week, reporting to Penry Price, VP-global agency and industry development. Enfatico was conceived in early 2008 when Dell consolidated its massive advertising account at WPP on the premise that they would jointly develop a fresh approach to the classic Madison Avenue agency structure. By April of 2009, however, The Wall Street Journal was reporting that the experimental agency had officially failed and was being folded into WPP's Y&R unit.

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