24/7 Media Inc., a multiplatform interactive marketing company, has announced an exclusive agreement to represent MusicCity.com and its peer-to-peer file software application, MORPHEUS, a technology
that enables people to exchange information directly with peers and become content creators. The addition of the MusicCity.com website to the 24/7 Media website network, gives 24/7 Media's advertising
clients enhanced access to an online savvy audience composed primarily of 16 to 30 year old males. With an average of 525,000 simultaneous users connected to the p2p (peer to peer) network every
second of every day, MusicCity surpasses the reach of traditional cable broadcast companies like MTV and VH1.
- Adam Bernard