Crosswalk.com, Inc. has signed Time Life, subsidiary of AOL-Time Warner, and the United States Navy as new advertising customers. These two advertisers join others including World Vision and Paramount
Television to make up a forty percent (40%) increase in the number of advertising customers since April 1, 2001. In addition, the company heralded the results of the netScore Buying Power Index, which
has placed the
Crosswalk.com site as the number one portal on the web in terms of money spent on the Internet by its users. The netScore Buying Power Index (BPI)
report for May 2001 ranks Crosswalk.com as the number one Internet portal in terms of BPI, which gauges the value of visitors to a website based on the dollars these visitors spend across all sites on
the Internet. With a BPI of 177, Crosswalk.com rates higher than other popular portals such as Yahoo (125), America Online (140), and Altavista (143). The netScore BPI report is compiled by Diameter,
a division of DoubleClick, Inc and comScore Networks, Inc.
- Adam Bernard