• by Gavin O'Malley  @mp_gavin, January 25, 2010

Media and advertising network Glam Media on Monday named Todd Lombardo as its new vice president of B2B marketing. Lombardo comes from Yahoo, where he served as a director of marketing for the Yahoo Publisher Network, B2B marketing and global insights marketing teams.

In this newly created position, Lombardo will be responsible for driving Glam's overall marketing strategy and communications programs for online advertising products. He will also be expected to forge new agency, advertiser, publisher and network partnerships, as well as expand existing partnerships with brands and agencies.

As a distinctly new media company, Glam has grown accustomed to poaching executives from rivals with more moderate growth trajectories. Most recently, last December, Glam hired former Condé Nast exec Rachel Wintner as its new vice president of sales. At Condé Nast, Wintner most recently served as associate publisher of Style.com.

Similarly, Lombardo will report directly to Josh Jacobs, SVP of marketing and ad solutions for Glam Media, who himself left Yahoo to join Glam last October.

Last October, Glam announced that its flagship U.S. women's division achieved profitability.

As such, "Glam Media has become one of the top media companies to work for," said Lombardo. "Glam has created a virtuous cycle of a massive audience of spenders, exclusive vertical network of publishers, top quality content from editors, engaging brand advertising solutions and a deep technology platform in five short years."

Key to Glam's success is "the development of premium display as it relates to ... niche content,"according to Samir Arora, chairman and CEO of Glam Media.

Yet Glam faces increasing competition from a number of media rivals, including Meredith Corp.'s Women's Network -- which encompasses Better Homes and Gardens and Parents and Fitness along with its Mixing Bowl social network -- The Real Girls Network, which is made up of over 30 female-focused communities and social networks; and women's media network BlogHer.

Prior to Yahoo, Lombardo served as vice president of Deutsch in New York and Los Angeles.