Responding to President Bush's call to get America flying again, American Airlines on Friday will launch a major print advertising campaign as the latest in a series of actions to help restore air
travel and energize the nation's economy.
American's travel stimulus initiatives include new “Getting Back to Business” fares in the domestic 48 states that give business travelers extra travel
flexibility and offer discounts.
Full-page ads will appear on Friday in more than 20 major daily newspapers, including The Wall Street Journal, USA Today, The New York Times and other key papers in
Boston, Chicago, Dallas/Fort Worth, Miami/Fort Lauderdale, the New York area, San Francisco/San Jose and St. Louis.
American has resumed curbside check-in at most of the 80 domestic airports where
it's available and has been focused on fully supporting and implementing a range of new security procedures.
“Our customers and especially our employees have been urging American to get aggressive
in getting America back to business and traveling again,” said Mike Gunn, American's EVP of marketing and planning.
“And we've never been more proud to bear the name American,” Gunn said.