24/7 Media Inc. today announced it has signed an agreement to represent VerticalNet. The deal gives 24/7 Media advertisers access to 59 industry-specific marketplaces in 14 industrial sectors owned
and operated by VerticalNet. “Advertisers seeking to enhance their visibility with the online business-to-business community recognize the tremendous value VerticalNet offers,” said Geoff Judge, SVP
and GM of the Media Division at 24/7. “These companies understand that VerticalNet's targeted audience ultimately translates into increased market share and awareness among this key market sector.”
Several recent studies point to dynamic growth in the business-to-business sector. Business-to-business e-commerce is projected to grow 98% over the next two years, according to a May 2001 survey
conducted by the Adams Group and Line56. eMarketer, the provider of e-business statistics, expects revenues from B2B e-commerce to reach $3.2 trillion by 2004.