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NY Times Names Smurl Head of New Metered Model

Ahead of plans to begin charging for high levels of online content consumption, The New York Times Co. has promoted its VP of advertising Paul Smurl to the new role of VP of NYTimes.com paid products. As such, he will be responsible for implementing what is being called the paper's "metered model," which isn't scheduled to go into effect until next year. He'll also be responsible for its financial performance, along with crossword subscriptions and mobile game products. He'll report to Denise Warren, SVP and chief advertising officer, The New York Times Media Group and GM, NYTimes.com.

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