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Strata Introduces Volos Digital Advertising Tool

Strata has introduced Volos, a new product that allows media sales organizations to manage their multimedia advertising platforms (spot, interactive television, video-on-demand, Internet, microsites and more). Comcast, Cablevision and Dish Network are signed on to use Volos in their advertising planning and reporting.

Volos is handles the ad sales from pre-buy and scheduling to placement and tracking -- all within a single sales tool. It can also manage additional new media platforms or enhancements as they are added to the sales arsenal. Strata has over 12,000 media users

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