PRIMEDIA Inc. today announced it has agreed to acquire EMAP USA (formerly known as Petersen Publishing) from EMAP plc, forming the second largest magazine company in the U.S.
EMAP USA has more than
60 consumer titles reaching over 75 million enthusiasts through a combination of magazines, network and cable television shows, websites, and live consumer events. Among its well-known titles are
Motor Trend, Hot Rod, Teen, Surfer and Stereophile.
The properties complement many existing PRIMEDIA products in key niche markets including automotive, teen, outdoor, active sports and consumer
electronics.
This transaction significantly strengthens PRIMEDIA in scope and scale in its core traditional media properties, and enhances the company's position as the largest targeted media
company in the world with more than 280 consumer and business to business magazines, in addition to its video and Internet properties.