Taking a major step into wireless advertising, Holiday Inn Select launched its first Personal Digital Assistant (PDA) advertising campaign on USATODAY.com's PDA channel. The PDA advertising campaign
features the Holiday Inn hotels and resorts "Free Flight, Free Night" promotional offer and is supported by print ads in both USA TODAY and USA TODAY Baseball Weekly.
When readers log onto
USATODAY.com's PDA channel, they are greeted by the Holiday Inn Select "Free Flight, Free Night" ad. Readers interested in the "Free Flight, Free Night" promotion are given the opportunity to receive
a follow up e-mail that includes details on the offer as well as a coupon for a free companion airline ticket voucher.