MTV redesigned its iconic logo to take out the music video. The new look features the original 3-D large "M" with the small, graffiti-style "tv" on the right side. But the new design is expanded, so
that photos of MTV talent, including the cast of "Jersey Shore," "The Buried Life" and "My Life as Liz," can be seen through it. More telling: the "music television" tag line is history.
Over the past few years, MTV has come under fire from critics and fans who say the network known for music television no longer played music videos. And while fans can check out artists on sister
stations MTV2, MTV Hits and MTV Tr3s, MTV itself has moved on to more reality and, in the upcoming months, scripted programming. "Music is still at the heart of everything we do, but it's about a lot
more now," Tina Exarhos, executive vice president of marketing and multiplatform creative projects, added. "If MTV didn't change, we'd be irrelevant."
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