For now, the Kindle and other devices present a viable alternative to plain black and white text, but do not capture the full experience of a glossy magazine. Hearst recently unveiled its own device
and content delivery service targeted to e-readers, smartphones and other digital devices, known as Skiff. It provides ad services and a companion digital store with selections from newspapers,
magazines, books and other content from multiple publishers.
But Hearst magazine president Cathie Black predicts in the next year electronic readers will provide better color and graphic
representation of photography and illustrations that will enhance the magazine experience. She says despite the challenges, the magazine world will survive.
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