Hearst Newspapers, owner of the
San Francisco Chronicle, made a deal with "citizen sportswriters" business "Bleacher Report" for some of the news in its sports section. The co-branded work will
appear on various newspapers Web sites, including SF Chrnoicle, Houston Chronicle, San Antonio Express-News and the SeattlePI.com Web site.
"Bleacher Report" was started a year ago by
Dave Finocchio, Zander Freund, Bryan Goldberg and Dave Nemetz, who describe themselves as four "obsessed sports fans from the Bay Area." Bleacher bills itself as "the world's largest publisher of
exclusively fan-generated sports reporting." The special local sections of the newspapers will have original articles written by Bleacher contributors, and also "aggregated content from across the
Web."
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