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Hearst Newspapers Farm Out Sports Reporting

Hearst Newspapers, owner of the San Francisco Chronicle, made a deal with "citizen sportswriters" business "Bleacher Report" for some of the news in its sports section. The co-branded work will appear on various newspapers Web sites, including SF Chrnoicle, Houston Chronicle, San Antonio Express-News and the Web site.

"Bleacher Report" was started a year ago by Dave Finocchio, Zander Freund, Bryan Goldberg and Dave Nemetz, who describe themselves as four "obsessed sports fans from the Bay Area." Bleacher bills itself as "the world's largest publisher of exclusively fan-generated sports reporting." The special local sections of the newspapers will have original articles written by Bleacher contributors, and also "aggregated content from across the Web."



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