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Diller, Silverman Check Out FitTV

Los Angeles Times, Friday, February 26, 2010 12:08 AM

Media moguls Barry Diller and Ben Silverman have proposed acquiring a piece of FitTV. They would like to enter into a joint venture with Discovery Communications, which owns the channel, according to an industry source. FitTV is one of Discovery's smallest channels, available in 50 million homes. But it bills itself as an interactive channel that "inspires consumers to improve their fitness and well-being -- on their own terms."

Discovery is no stranger to famous alliances. It teamed with Oprah Winfrey to launch OWN: The Oprah Winfrey Network early next year on what is currently Discovery Health. And it has a joint venture with Hasbro; the two companies plan to rebrand Discovery Kids as "The Hub" later this year. Since he left NBC Universal last summer, Silverman has been gearing up his new company, Electus, which is part of Diller's IAC.

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