Targeting Hispanics with Expanded Newspaper Network

  • July 17, 2001
U.S. Suburban Press has launched a Hispanic Newspaper Network that will allow advertisers to pinpoint market to the fast-growing U.S. Hispanic population.

The Schaumburg, Ill.-based newspaper advertising sales network has added nearly 200 Hispanic daily and weekly newspapers to its network of more than 1,000 newspapers in 55 major markets. This expansion of USSPI will give national advertisers unparalleled access to target their messages to the fastest-growing ethnic group in the country.

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