In the first of what is sure to be many such spin-offs, The New York Times plans to offer its Book Review as a separate digital e-reader product, "disaggregated from the rest of the Times
content on the mobile devices," writes PoynterOnline. According to Poynter, James Dunn, director of marketing at The Times, alluded to the plan during an afternoon session at the Digital Publishing
Alliance and E-Reader Symposium at the University of Missouri's Reynolds Journalism Institute.
The paper is expected offer a separate version of its Book Review for three e-reader
platforms, beginning with the Sony e-reader, and followed by Amazon's Kindle and Barnes & Noble's Nook. Going forward, The Times' "disaggregation" efforts consist of identifying content categories
that should not be broken out, rather than those that should, Dunn tells Poynter.
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