Classmates.com Settles Suit Alleging Deceptive Marketing Practices

classmates.com

The reunion site Classmates.com has agreed to pony up to $9.5 million to settle a lawsuit alleging that it duped people into purchasing paid memberships.

The agreement calls for Classmates to pay $3 each to the estimated 3.16 million users who allegedly purchased "gold" premium memberships after receiving messages indicating that they were being sought out by old schoolmates. Classmates also agreed to provide other members with $2 credits toward the purchase of a gold membership.

Classmates.com did not admit wrongdoing as part of the proposed settlement. If accepted by U.S. District Court Judge Richard Jones in Seattle, the deal would resolve a class-action lawsuit filed in 2008.

Classmates is facing a separate potential class-action suit alleging privacy violations. In that case, members are alleging that the company recently changed its default settings to make more information about members -- including their names and photos -- available via Facebook, iPhone apps and other sites and devices.

The plaintiffs allege that these new settings could expose them to identity theft and other security risks. While Classmates said that members could opt out of the change, the plaintiffs allege that the company did not sufficiently explain the ramifications of the new default settings.

1 comment about "Classmates.com Settles Suit Alleging Deceptive Marketing Practices".
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  1. Aimee Larson from The Orange County Register, March 16, 2010 at 12:18 p.m.

    I'm surprised that Classmates.com is still around. With Facebook and other free social networking sites, the site seems unnecessary. Additionally, their (email) marketing is annoying and fraudulent. I am glad there has been action taken against this business and will hopefully teach a lesson to other sites who bait people into paying for membership services.

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