• Adweek, Tuesday, March 16, 2010 10:41 PM

The Audit Bureau of Circulations, anticipating the growth of e-reading devices like the Apple iPad, has expanded its definition of digital magazines. Now, digital magazine has to contain the same content and advertising as its print counterpart but doesn't need to be identical in layout to the print version to be counted as paid circulation.

Wiredwhose anticipated iPad edition will qualify as a digital replica under the revised definition. Another Conde Nast title, GQ, has already received approval for its digital replica, which has been distributed on the iPhone and iPod Touch since December 2009. David Leckey, executive vice president, consumer marketing, American Media Inc., and a vice chairman of the board, said: "We need to keep the ABC ahead of the curve on this one and talk about how the future can embrace all platforms."

Read the whole story at Adweek »