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FTC May Control More Of Online Ad Biz

The FTC may soon go after shady online advertisers, wielding more power over the business, which is spreading fear in publishers, ad networks, agencies and even their clients. Virginia Congressman Rick Boucher is set to introduce a consumer privacy bill over the next few weeks that will likely impact the entire $25 billion online ad market, according to sources.

The bill would grant expanded powers to the Federal Trade Commission, which could theoretically go after suspect advertisers or data abusers faster, hit them harder and punish any other companies that enabled their illegitimate activities. Web users would have the option to opt out of receiving targeted ads.

Read the whole story at Mediaweek »

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