Low-tech marketing is, in fact, thriving because it "cuts through the fragmentation of today's media," says Mark Voysey, co-founder of the Cunning creative agency, which offers "nontraditional"
marketing for clients such as Unilever to ZenithOptimedia.
Among some of the examples Comiteau offers: a 40-foot-tall inflatable rocket ship that housed a "moon walk" for kids;
"voicevertising" -- a low-tech stunt reminiscent of the old carnie barkers; weather balloons and blimps that serve as high-altitude billboards.
What's new about all this, you say? Well, that's where Facebook and Twitter and the like come in. "If we can get people talking on Twitter or posting something on Facebook, I can get the message out through talking to one person," says Sam Ewen, founder of guerrilla marketing firm Interference.
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