Real Media, the global provider of marketing solutions to the digital advertising industry, and Topica Inc., an independent provider of email newsletter hosting and delivery services, have announced
that Real Media will offer a customized version of Topica Email Publisher to Real Media customers. Through this strategic partnership, Topica will customize the email newsletter creation and delivery
solution it has delivered to high-volume publishing clients such as IDG and IBM. Real Media's 1000+ customers will have access to a version of the product that will ultimately integrate with Real
Media's Open AdStream technology. Combining their expertise in serving publishers, Real Media and Topica will deliver an end-to-end email newsletter solution that enables publishers to drive web
traffic, build customer loyalty, and increase advertising revenue. Under the agreement, Real Media's sales force will begin selling the Topica Email Publisher product immediately.