A broader and more meaningful understanding of moms can be had today by creating a "Moms' Life Stream." The idea is to monitor and participate in conversations and take note of the opinions of mothers on a continuous basis.
Over time, you begin to pick up on trends, subtle changes, and new ideas that are within your business' category, but outside of it as well -- or appear to be unrelated. Comments, opinions and ideas that are seemingly unrelated can suddenly produce an epiphany and business opportunity.
Here are several ideas for creating your own Moms' Life Stream:
Integrate all of the above into an internal reporting web dashboard, and you've created a valuable asset for your organization!
The world is moving faster than ever, but by implementing a Moms' Life Stream, you have a way to keep pace, listen and have conversations with mothers, unlike anytime before.