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Kevin Burke

Member since January 2002Contact Kevin

ceo & founder of

Articles by Kevin All articles by Kevin

  • Botched Healthcare Branding in Marketing: Health on 12/16/2013

    Healthcare in the United States is a mess for numerous reasons, and many institutions are attempting to apply their fix. Buried in this mess is a healthcare topic that is rarely discussed.

  • Moms Choose Technology That Connects Them With Other Moms  in Marketing: Health on 05/06/2011

    While most industries should take another look at how they're marketing to mothers, the health industry should pay close attention. There is opportunity to reach this valuable market and benefit from its historic transformation.

  • The One Thing You Must Do  in Engage:Moms on 11/22/2010

    In a market like this, businesses need to identify what they want to deliver and why it will benefit this market. Next, they need to take advantage of the wealth of available online tools to effectively communicate the value that they are offering. Only then will they win the attention of these savvy buyers.

  • Tune Into Her With 10 Tactics  in Engage:Moms on 10/27/2010

    Research data and philosophical approaches toward engaging mothers are often written about here. Today, I'm going for practical and immediate tips to improve your mom-marketing.

  • As A Mom  in Engage:Moms on 09/22/2010

    Businesses must be willing to make an investment in better understanding her world and how a particular product or service fits into it. They also must invest in learning more about the communication styles that appeal to women.

  • Support Motherhood  in Engage:Moms on 08/25/2010

    If businesses choose to support motherhood by embracing this group and trying to better understand them, the relationship has a win-win potential.

  • Burgeoning Brands  in Engage:Moms on 07/28/2010

    The importance of brand is starting to become more widely understood and appreciated in the blogosphere. You can see moms working hard towards building their brand identity. Many are building impressive media assets and there are many up-and-comers, too.

  • Twitter, Let's Get Personal  in Engage:Moms on 06/23/2010

    Twitter offers marketers a valuable opportunity to interact with moms in a fresh, informal way. The medium itself, with its 140-character limit, sets a friendly, casual tone, and moms are especially receptive to companies whose Twitter presence is personable and interactive.

  • 'Telling' Her Doesn't Cut It Anymore; Let Her Sample Your Product in Engage:Moms on 05/26/2010

    Sampling is especially effective in a pinched economy. Mothers are looking to test products before investing in them. When brands offer sample trials, they are providing moms with the opportunity to feel more confident about a purchasing decision.

  • Understand Why Moms Blog in Engage:Moms on 04/28/2010

    Marketers are historically good at talking at people but poor at conversations. To work with mom bloggers, businesses need to take the time to read the blog to get to know the writer and gain a better understanding of her audience.

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