• MARKETING: HEALTH
    What Is Mental Health And Why Does This Label Matter?
    The irony of the phrase "mental health" lies with the fact that it refers to a moment in time when it's been lost and a sickness has set in. What was the cause? Where did it begin? Was it avoidable? Inundated with news of a national opioid addiction crisis on the one hand and a state emergency declaration due to racial tensions on the other, one wonders what the body of mental health professionals has to say.
  • MARKETING: HEALTH
    How Chronic Disease Communities Use Social Media
    Like most communities, chronic disease communities utilize social channels in different ways. The main channels for chronic pain communities are Instagram, Tumblr and Facebook.
  • MARKETING: HEALTH
    Small Healthcare Companies Turning To The Power Of Digital
    Consumer health companies are typically faced with limits on their marketing budgets, which in turn stymies their ability to get their messages and their products in front of their target audiences with the frequency and reach needed to drive sales. The competitive consumer healthcare industry requires spending more every year just to retain share of shelf and a meaningful marketing ROI.
  • MARKETING: HEALTH
    Doing Good Can Also Be Good For Business, Even If The Business Is Healthcare
    I've often wondered why it is that companies of every size and shape, across industries and geographies take pride in differentiating their brands through supporting research on AIDS, breast cancer, and ALS, as well as charitable contributions to children's hospitals, vaccination initiatives, and fighting malaria or tuberculosis. Yet one struggles to find any good examples of pharmaceutical brands-the largest generator of wealth within the healthcare sector-creating cause-based engagement with their customers. And no, spending media dollars on "education" before launching a drug around a disease condition does not qualify as cause-based engagement.
  • MARKETING: HEALTH
    OLV: Anything But Your TV Spot
    Let's talk OLV. Online video. The star attraction of the internet. The number one reason people go online. A critical tool that healthcare marketers frequently fail to leverage.
  • MARKETING: HEALTH
    Millennials Are Redefining How Healthcare Gets Health Done
    Millennials could be the game-changing consumer for healthcare marketing as we know it, in part because Millennial expectations and behaviors don't align with traditional models of healthcare delivery.
  • MARKETING: HEALTH
    Yes, There Is A 'Wrong' Way To Collaborate
    Although the corporate side of healthcare is slightly less dramatic and exhilarating than the operating rooms you see on "Grey's Anatomy," it's equally satisfying and exciting to collaborate with smart and motivated teams for the good of a health care organization that helps so many patients and their families.
  • MARKETING: HEALTH
    How To Overcome Consumer Disdain For Intrusive Healthcare Marketing
    Marketers know that they have to cut through noise to reach consumers, but how far is too far? Barraging consumers with intrusive marketing messages can be more damaging to your brand than a lack of awareness. This is particularly true in the healthcare sector, where messages can seem out of place when consumers are not thinking about health. When they are seeking help for an ailment, it is vital to be positioned to hit that need square in the center and deliver solutions to specific pain points.
  • MARKETING: HEALTH
    You're Fired! Why Retail, Hospitality Marketers Will Replace Healthcare CMOs
    Consumer experience drives business, customer satisfaction and loyalty. Unfortunately, the healthcare industry has fallen behind others in delivering these experiences. The truth is, the people that visit Disney World and shop on Travelocity are the same ones using the internet to shop for personal physicians and compare hospitals, just as they do with hotels. Enter the age of "healthcare consumerism," wherein patients have a choice in their healthcare.
  • MARKETING: HEALTH
    Like This: Media Drive Healthy Conversations
    Celebrities making the headlines isn't always good news, but lately, many stars have gone public about living with chronic conditions and ailments that are often heavy on stigma and light on awareness.
« Previous Entries