• MARKETING: HEALTH
    The Waiting Room Is Prime Time For Patient Engagement
    The waiting room is often the place where patients spend the majority of their time during a visit to their doctor. According to a Software Advice survey of 5,000 U.S. patients, the average time patients wait before seeing a doctor is 20 minutes, and sometimes this wait can be a lot longer.
  • MARKETING: HEALTH
    Driving Disease Awareness, One Month At A Time
    It's pretty much impossible to count how many people in the world are afflicted with disease; there are simply too many diseases and too many people to count. And if you count the loved ones of those with diseases, then it's safe to say that virtually everyone is affected by disease.
  • MARKETING: HEALTH
    Twitter: The Vital Digital Intelligence Resource You're Not Using
    How many hours do you spend keeping up with the latest and greatest in digital health? One hour, two hours a day? I recently spoke with a health executive who spends a whooping four hours each day scanning headlines, reading emails and more in an effort to stay ahead.
  • MARKETING: HEALTH
    Three Lies From CES
    There's Vegas, and then there's Vegas at capacity. As full of promise as it is with all of tomorrow's technology, our expectations from the Consumer Electronics Show are equally overflowing with misinformation, misdirection and hyperbole. Here's my take on three of the biggest lies you've probably read a million times about CES in the health space and the truth underneath.
  • MARKETING: HEALTH
    Playing Together To Solve An American Health Crisis
    America has many things going right, but one of the persistent challenges we face as a nation is our current health crisis. As we look to 2015, now is the time for a new type of solution, one in which brands take the lead and strike actionable partnerships that enable multiple national and local forces to come together to help our communities.