• Six Steps To Becoming A Social Brand
    Healthcare marketers should be at the center of the social revolution and using the above as a framework, we can all begin to deliver against its promise.
  • Weighing In On Health: Marketing Behavior Change
    How can we market health and wellness better and motivate change? The key is to understand your customer and their attitudes towards health and wellness -- tailoring a message to resonate with each of these six segments.
  • Check-ins For Check-ups: How To Corner The Local Market With Foursquare
    Maintaining a presence on these new social platforms can provide a powerful, if subtle, marketing message: You're the type of doctor who "gets it," who is open to new approaches and who will be among the first to know about new treatments and new technologies. It's hard to think of a better message to convey about your practice.